Expertise: Account Management, Head of Department, Sales
Sam is Head of Account Management at C5 Alliance, specialising in driving client satisfaction, retention, and growth. With extensive experience in client relationship management and business development, Sam works across all C5 practices to deliver tailored technology solutions that align with both client objectives and business strategy.
A proven leader in managing key accounts, Sam builds strong, long-term partnerships and ensures high levels of engagement. She sets the vision for the account management function, overseeing team performance and implementing processes that enhance the client experience and drive business value.
Sam has a strong background in negotiating contracts, expanding account portfolios, and identifying opportunities for upselling and cross-selling. Her results-driven approach ensures a customer-first mindset is embedded across the team, strengthening client satisfaction and loyalty.
In addition to her leadership in Account Management, Sam plays a key role in advancing C5’s environmental, social, and governance (ESG) strategy. She collaborates with internal and external stakeholders, oversees carbon footprint reporting, and drives continuous improvement initiatives that ensure C5 remains aligned with sustainability and ethical business practices. Sam’s work embodies C5’s commitment to excellence, innovation, and building trusted, long-lasting relationships with the businesses we support.